people, moving people, moving people, moving people, moving people, moving people, moving people, moving people, moving people, moving people, moving people, moving

People, Moving

Public transit is meant to do one thing: move people. This simple idea was the force behind a complex project: a proposed rebranding of the underwhelming and underused Detroit People Mover. With this proposal, the light-rail system would expand from a small downtown loop to cover major urban corridors across the city of Detroit.

With this concept of human movement in mind, I developed a new identity for the system: people, moving. This identity was applied to numerous aspects of the rebranding, including subway maps, rail passes, environmental graphics, and station signage. Through this rebranding I hoped to create an accessible, practical, and expansive light-rail system that would effectively serve the city of Detroit.

6 / 11" x 17"

2009