- Identity Design
- Art Direction
- Copy & Messaging
- UI/UX Design
Since 1968, Focus: HOPE has been leading the fight against poverty, racism, and injustice in Detroit and beyond. Inconsistent in use and in need of a refresh, I worked with the organization to reinvent their brand identity and realign it with their values.
Once the new brand was established, I worked with Focus: HOPE on the design and development of their new website – creating an impactful but intuitive UI that provides easy access to their core programs and drives users to donate and get involved.View Website